Running a business can be tough and lonely. No one teaches you how to succeed, and finding support isn’t easy. That’s where The SmallBiz Academy comes in. Group business coaching for small businesses.
I’m an accountant (don’t hold that against me!) who’s spent a lifetime business coaching business owners (yes, I’m getting old). Using my experience, I’ve created this affordable program to help business owners thrive.
For a small monthly investment, you’ll get:
Sign up below to get your free 21-Step SmallBiz Success Checklist—a proven roadmap to building a thriving business.
This checklist breaks down the proven principles to strengthen your business foundation, providing clear, actionable strategies you can implement today. Plus, you’ll get a preview of how our coaching programs can help you grow and succeed.
Sign up below to get your free 21-Step SmallBiz Success Checklist—a proven roadmap to building a thriving business.
This checklist breaks down the proven principles to strengthen your business foundation, providing clear, actionable strategies you can implement today. Plus, you’ll get a preview of how our coaching programs can help you grow and succeed.
As a member of The SmallBiz Academy, you’ll gain access to training modules covering the key business fundamentals: getting in control of your money, driving growth, and building a team.
The suite includes bite-sized video lessons with real-world examples and step-by-step guides to help you implement these principles in your business. You’ll also get a collection of tools, templates, and examples designed to deliver practical, actionable results.
This is hands-on business training where your business becomes the case study for success.Â
Master the Most Important Aspect of Your Business – Profit
In this module you’ll get to master the most important part of your business – your profit!
If you’re not making enough profit, you might as well close your business and get a job—it’s that simple. If you’re not making enough profit then you may as well close your business and go and get a job. Profit is the reason you are in business.
To help you master your profit, first we’ll calculate the most critical number in your business—your break-even point. You’ll gain absolute clarity on your costs and the exact number of sales you need each day, week, month, and year to not only break even, but hit your profit goals.
We’ll then prepare a tailored business and personal budget, empowering you to set sales targets, manage costs effectively, and maximise profits. We’ll show you exactly how much you need to cover your lifestyle while setting money aside to grow your wealth.
With this in place, you’ll finally know what to do to get ahead financially.
Understanding Profit
Calculating Your Break-Even
Preparing a Business Budget
Preparing a Person Budget
Building Your Wealth
How to Manage Profit
Master Your Cash – Because Cash Is King
Next, we’ll help you take control of your cash flow. In business, cash is king—it’s the lifeblood of your business. If it runs out, so does your business.
Yet, I can count on one hand how many business owners I’ve seen manage their cash flow properly. It’s a huge risk!
The first step in mastering your cash is understanding your cash gap—the time between getting paid, paying your suppliers, and managing inventory or job processing. We’ll help you calculate this gap, then develop strategies to shrink it and boost your cash flow, ensuring your business stays strong and financially secure.
Then we’ll create a weekly cash flow forecast and management system tailored to your business. This system will ensure your cash flow is reviewed and updated weekly, with a process in place to set aside funds for tax and profits, giving you greater control and peace of mind.
Understanding Cash
Calculating Your Cash Gap
Closing Your Cash Gap
Setting Up Your Cash Flow Forecast
Updating Your Cash Flow Forecast
How to Manage Your Cash
Understanding Your Data – The Language of Business
Numbers are the language of business. They show you what’s working and where you can improve. In this module, we’ll set up your reporting systems and teach you how to interpret the numbers that drive your business.
First, we’ll help you identify the key data—both financial and non-financial—that you need to monitor and manage your business effectively. Using our tools, we’ll create custom dashboards for daily, weekly, and monthly reporting, giving you clear, actionable insights at a glance.
Next, we’ll show you how to ensure you have a reliable bookkeeper and accountant to support your business. We’ll help optimise your accounting software and processes to deliver accurate reports and information, empowering you to make confident, informed decisions.
Understanding Your Numbers
Setting Up Your Business Dashboard
Reading Your Business DashboardÂ
How to Hire a Good Bookkeeper
How to Hire a Good Accountant
How to Put It All Together
Consistency Is Key – Delivering Your Product or Service
Before scaling your business, it’s essential to ensure you can deliver your product or service consistently and reliably at scale.
In this module, we’ll start by developing, documenting, and implementing your Unique Customer Experience Process.
Next, we’ll show you how to train your team to follow this process and hold them accountable, ensuring everything runs smoothly and delivers exceptional results every time.
This will provide the strong foundation you need to scale your business with confidence.
Understanding Delivery
Designing Your Delivery Process
Developing Your Delivery Process
Implementing Your Delivery Proces
Training Your Team
Bringing It All Together
Tell the World About Your Business – Market Like a Pro
You could have the best product or service in the world, but without effective marketing, no one will know about it. In this module, we’ll show you how to market your business like a pro.
First, we’ll help you craft a clear, compelling marketing message and story that highlights who you are, why you do what you do, and why customers should choose you.
Next, we’ll create engaging content and irresistible offers to guide potential customers through your marketing process.
Finally, we’ll map out your entire marketing journey and build a robust digital marketing strategy. This includes designing a content-rich website and implementing a mix of strategies to drive traffic through your sales and marketing funnels.
Understanding Marketing
Crafting Your Marketing Message
Designing Your Marketing Funnel
Setting Up Your Content-Rich Website
Setting Up Google Ads & Meta Ads
Bringing It all Together
Turn Leads into Sales – Sell Like a Pro
Strong sales skills are essential for your business to succeed. But success shouldn’t rely solely on your ability to sell. To build a thriving, scalable business, you need a solid sales process and a high-performing sales team to drive growth.
In this module, we’ll guide you through developing, documenting, and implementing a comprehensive sales process. You’ll create detailed flowcharts for each step, craft compelling scripts and content, and design quote templates and supporting documents to enhance efficiency and impact.
Next, we’ll show you how to build and strengthen your sales team, provide top-tier training, and manage them effectively. You’ll also learn how to hold them accountable, track performance, and reward outstanding results.
Understanding Sales
Designing Your Sales Process
Creating Your Sales Content
Setting Up Your Sales Team
Managing Your Sales Team
Bringing It All Together
Build a Team to Run the Business – So You Don’t Have To
To build an effective team, you first need to plan exactly what your business requires. It’s essential to organise what needs to be done and by whom. Once that’s clear, you can start assigning people to roles and delegating tasks.
In this module, we’ll help you design the structure and systems needed to build a high-performing team. Together, we’ll map out exactly who you need, how they’ll operate, their responsibilities, and the results they should deliver.
We’ll then create an organisational chart tailored to your business, define clear position descriptions for each role, and document your vision and values. Finally, we’ll show you how to use these tools to build and manage a team that drives your business forward.
Understanding Systems
Developing Your Org Chart
Developing Your Position Descriptions
Developing Your Vision & Values
How to Use This to Build Your Team
Bringing It All Together
Manage Your Team with Confidence – Lead Like a Pro
One essential skill that every business owner must develop is effective management. It all starts with establishing a strong management process for your business.
In this module, we’ll guide you through setting up and implementing an effective management system. This includes the following:
We’ll show you how to bring all these elements together to confidently manage your team and enhance your effectiveness as a leader. The result? A high-performing team that runs smoothly.
Understanding Management
Develop Your Recruitment & Induction Processes
Develop Team Performance Processes
Develop Your Discipline & Termination Processes
How to Use This to Manage Your Team
Bringing It All Together
Become the Leader Your Business Needs
To build a team that can run your business effectively, strong leadership is essential. By improving your leadership skills, you’ll unlock greater potential for both yourself and your team, compounding your success.
In this module, we’ll help you enhance your leadership abilities to drive business growth. You’ll start by mastering the DISC personality tool—a powerful framework for understanding people. We’ll show you how to apply it to connect with your team, improve communication, and lead with confidence.
Next, we’ll cover core leadership training, including organization, communication, decision-making, motivation, delegation, change management, and teamwork. By the end, you’ll have the skills and confidence to lead your team to new heights.
Understanding Leadership
Using DISC to Lead Your Team
Keys to Communicating & Delegating
Keys to Decision Making & Change Manager
Keys to Motivation, Organisation & Teamwork
Brining It All Together
We’ll help you calculate the most critical number in your business—your break-even point. You’ll gain absolute clarity on your costs and the exact number of sales you need each day, week, month, and year to not only break even but hit your profit goals.
Together, we’ll prepare a tailored business and personal budget, empowering you to set sales targets, manage costs effectively and maximise profits. We’ll show you exactly how much you need to cover your lifestyle while setting money aside to grow your wealth.
We’ll help you calculate your cash gap—the time it takes to get paid, pay your suppliers, and manage inventory or job processing. Then, we’ll develop strategies to shrink that gap and boost your cash flow.
Next, we’ll guide you in creating a weekly cash flow forecast and management system tailored to your business. This system will ensure your cash flow is reviewed and updated weekly, with a process in place to set aside funds for tax and profits, giving you greater control and peace of mind.
We’ll help you identify the key data—both financial and non-financial—you need to monitor and manage your business effectively. Using our tools, we’ll create custom dashboards for daily, weekly, and monthly reporting, giving you clear insights at a glance.
We’ll show you how to ensure you have a reliable bookkeeper and accountant to support you, We’ll make sure they optimize your accounting software and processes to deliver the accurate reports and information you need to make confident, informed decisions.
Before scaling your business, it’s essential to ensure you can deliver your product or service consistently and reliably at scale. In this training, we’ll work with you to develop, document, and implement your unique customer experience process.
Next, we’ll show you how to train your team to follow that process and hold them accountable to ensure everything runs smoothly, delivering exceptional results every time.
We’ll start by crafting a clear, compelling marketing message that highlights exactly why customers should choose you. From there, we’ll create engaging content and irresistible offers to guide potential customers through your marketing process.
Next, we’ll map out your entire marketing journey and build a robust digital marketing strategy. This includes designing a content-rich website and implementing a mix of strategies to drive traffic and seamlessly move leads through your sales funnel.
In this training, we’ll guide you in developing, documenting, and implementing a comprehensive sales process. This includes creating detailed flowcharts for each step, crafting effective scripts, and designing quote templates and supporting documents to enhance the efficiency and impact of your sales efforts.
Next, we’ll show you how to build and strengthen your sales team, provide them with top-notch training, and manage them effectively. You’ll also learn how to hold them accountable to follow the process, drive sales, and reward their outstanding performance.
In this module, we’ll help you design the essential structures and systems needed to build a high-performing team. Together, we’ll map out exactly who you need on your team, how they’ll operate, their responsibilities, and the results they should deliver.
We’ll create an organisational chart tailored to your business, define clear position descriptions for each role, and document your vision and values. Finally, we’ll show you how to use these tools to effectively build and manage a team that drives your business forward.
In this module, we’ll guide you in establishing and implementing an effective management process. This includes creating effective recruitment and induction procedures, managing discipline and terminations, and driving team performance through team meetings, training, one-on-ones, and performance reviews.
We’ll show you how to bring all these elements together to manage your team with confidence and enhance your effectiveness as a manager. The result? A high-performing team that runs smoothly.
In this module, we’ll help you elevate your leadership skills to drive success in your small business. You’ll begin by learning the principles of the DISC personality tool—a powerful resource for understanding people. We’ll show you how to use it to connect with your team and lead more effectively.
Next, we’ll provide core leadership training, covering essential areas like organization, communication, decision-making, motivation, delegation, managing change, and fostering teamwork. By the end, you’ll have the skills and confidence to lead your team to greater success
Twice a month, we’ll get together to go through each step and brainstorm specific tactics for YOUR business. This is where the training comes to life, helping you turn insights into action and real-world results for your business.
Got questions? Submit them ahead of time and we’ll tackle them together during the session. You’ll also get the chance to learn from fellow business owners—hear what’s working for them, share ideas, and spark fresh inspiration for your own growth.
All sessions are recorded, so you can catch up or watch it again, whenever it suits you.
We believe in the power of community, so we’ve created a private Facebook group exclusively for The SmallBiz Academy Members. This supportive space is where you can connect, collaborate, and share the journey of growing your business with others who truly understand the challenges and rewards of entrepreneurship.
Inside the group, you’ll find a network of like-minded individuals eager to offer advice, celebrate wins, and brainstorm solutions. Whether you’re looking for feedback, motivation, or simply a place to share ideas, this community has your back.
Together, you’ll navigate the process of implementing these business principles into your businesses step by step, supporting and inspiring each other every step of the way.
















Hi, if we haven’t met already, my name is Toby. I am the founder and coach at The SmallBiz Academy.
I’m known as the blind accountant with the English accent! All of that is true. Although, I don’t like to admit I’m an accountant in public!
I got out of working in an accounting firm many years ago, though, and decided to use my skills to coach, mentor and consult one-on-one with business owners.
I started coaching before most business owners even knew what it was (yes, I’m getting old). That might be why I’m going blind!
The blindness comes from my genes. I am legally blind, although I can still see what I need too (or as some people say – selective seeing!). But who doesn’t want a blind accountant!
I am English too, hence the English accent, and I don’t mind telling people that, unless the Ashes are on. All these things have shaped who I am and what I’ve learnt.
I believe our great way of life is built on the backs of business owners who risk everything for a dream, driving our economy forward in the process.
My mission is to help these business owners succeed by providing the tools, training, and support they need to improve their chances of success,
The program costs $550 per month (including GST). This includes access to all training modules, twice-monthly coaching sessions, a private Facebook community, and a suite of tools and templates designed to help you grow your business.
No problem! All coaching sessions are recorded and made available for you to watch at your convenience. You can catch up on the sessions anytime, anywhere.
Absolutely! You can submit your questions ahead of each session, and we’ll address them during the live call. This ensures your specific challenges and goals are tackled.
The SmallBiz Academy provides you with a comprehensive framework for success, combining training, coaching, and community support. You’ll learn proven strategies to manage your finances, grow your revenue, and build a high-performing team. Plus, the coaching sessions will help you tailor these strategies to your unique business needs.
The SmallBiz Academy is built on tried-and-tested principles that have helped countless businesses succeed. While results depend on your commitment and implementation, we’re here to guide and support you every step of the way.
You’ll receive access to a range of practical tools and templates, including budgeting calculators, cash flow management systems, sales process templates, marketing worksheets, organizational charts, and more. These resources are designed to save you time and help you implement what you learn effectively.
Yes, you have full access to the training modules and can work through them whenever it suits you. The twice-monthly coaching sessions are there to complement the training and keep you on track.
No, there’s no minimum commitment! You can leave at any time if you feel the program isn’t the right fit for you.
The private Facebook group is a supportive community of like-minded small business owners. It’s a space to share experiences, ask questions, and collaborate with others who are on the same journey. You’ll have access to this group as long as you’re a member of the Academy.
The suite includes 10 key training modules covering essential business topics like managing your finances, improving cash flow, enhancing marketing, scaling your business, building a team, and more. Each module is packed with video lessons, real-world examples, and actionable tools to help you implement what you learn.
This program is designed for small business owners looking to take their business to the next level. Whether you’re just starting or have been in business for years, the Academy offers actionable training and support to help you grow.
Simply sign up on our website to access The SmallBiz Success Roadmap workshop and the 21-Step SmallBiz Success Checklist. These resources will give you actionable steps to start transforming your business and help you decide if the Academy is the right fit for you.
Yes! The SmallBiz Academy is designed to provide universal principles that can be applied to any industry. Whether you run a retail store, service business, or something else entirely, the strategies and tools can be tailored to fit your specific needs.
Signing up is easy! Visit our website, choose the membership option, and get started right away. You’ll gain instant access to all the resources and community features.
The program costs $550 per month (including GST). This includes access to all training modules, twice-monthly coaching sessions, a private Facebook community, and a suite of tools and templates designed to help you grow your business.
No, there’s no minimum commitment! You can leave at any time if you feel the program isn’t the right fit for you.
No problem! All coaching sessions are recorded and made available for you to watch at your convenience. You can catch up on the sessions anytime, anywhere.
The private Facebook group is a supportive community of like-minded small business owners. It’s a space to share experiences, ask questions, and collaborate with others who are on the same journey. You’ll have access to this group as long as you’re a member of the Academy.
Absolutely! You can submit your questions ahead of each session, and we’ll address them during the live call. This ensures your specific challenges and goals are tackled.
The suite includes 10 key training modules covering essential business topics like managing your finances, improving cash flow, enhancing marketing, scaling your business, building a team, and more. Each module is packed with video lessons, real-world examples, and actionable tools to help you implement what you learn.
The SmallBiz Academy provides you with a comprehensive framework for success, combining training, coaching, and community support. You’ll learn proven strategies to manage your finances, grow your revenue, and build a high-performing team. Plus, the coaching sessions will help you tailor these strategies to your unique business needs.
This program is designed for small business owners looking to take their business to the next level. Whether you’re just starting or have been in business for years, the Academy offers actionable training and support to help you grow.
The SmallBiz Academy is built on tried-and-tested principles that have helped countless businesses succeed. While results depend on your commitment and implementation, we’re here to guide and support you every step of the way.
Simply sign up on our website to access The SmallBiz Success Roadmap workshop and the 21-Step SmallBiz Success Checklist. These resources will give you actionable steps to start transforming your business and help you decide if the Academy is the right fit for you.
You’ll receive access to a range of practical tools and templates, including budgeting calculators, cash flow management systems, sales process templates, marketing worksheets, organizational charts, and more. These resources are designed to save you time and help you implement what you learn effectively.
Yes! The SmallBiz Academy is designed to provide universal principles that can be applied to any industry. Whether you run a retail store, service business, or something else entirely, the strategies and tools can be tailored to fit your specific needs.
Yes, you have full access to the training modules and can work through them whenever it suits you. The twice-monthly coaching sessions are there to complement the training and keep you on track.
Signing up is easy! Visit our website, choose the membership option, and get started right away. You’ll gain instant access to all the resources and community features.
The program costs $550 per month (including GST). This includes access to all training modules, twice-monthly coaching sessions, a private Facebook community, and a suite of tools and templates designed to help you grow your business.
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No problem! All coaching sessions are recorded and made available for you to watch at your convenience. You can catch up on the sessions anytime, anywhere.
Absolutely! You can submit your questions ahead of each session, and we’ll address them during the live call. This ensures your specific challenges and goals are tackled.
The SmallBiz Academy provides you with a comprehensive framework for success, combining training, coaching, and community support. You’ll learn proven strategies to manage your finances, grow your revenue, and build a high-performing team. Plus, the coaching sessions will help you tailor these strategies to your unique business needs.
The SmallBiz Academy is built on tried-and-tested principles that have helped countless businesses succeed. While results depend on your commitment and implementation, we’re here to guide and support you every step of the way.
You’ll receive access to a range of practical tools and templates, including budgeting calculators, cash flow management systems, sales process templates, marketing worksheets, organizational charts, and more. These resources are designed to save you time and help you implement what you learn effectively.
Yes, you have full access to the training modules and can work through them whenever it suits you. The twice-monthly coaching sessions are there to complement the training and keep you on track.
No, there’s no minimum commitment! You can leave at any time if you feel the program isn’t the right fit for you.
The private Facebook group is a supportive community of like-minded small business owners. It’s a space to share experiences, ask questions, and collaborate with others who are on the same journey. You’ll have access to this group as long as you’re a member of the Academy.
The suite includes 10 key training modules covering essential business topics like managing your finances, improving cash flow, enhancing marketing, scaling your business, building a team, and more. Each module is packed with video lessons, real-world examples, and actionable tools to help you implement what you learn.
This program is designed for small business owners looking to take their business to the next level. Whether you’re just starting or have been in business for years, the Academy offers actionable training and support to help you grow.
Simply sign up on our website to access The SmallBiz Success Roadmap workshop and the 21-Step SmallBiz Success Checklist. These resources will give you actionable steps to start transforming your business and help you decide if the Academy is the right fit for you.
Yes! The SmallBiz Academy is designed to provide universal principles that can be applied to any industry. Whether you run a retail store, service business, or something else entirely, the strategies and tools can be tailored to fit your specific needs.
Yes! The SmallBiz Academy is designed to provide universal principles that can be applied to any industry. Whether you run a retail store, service business, or something else entirely, the strategies and tools can be tailored to fit your specific needs.
Signing up is easy! Visit our website, choose the membership option, and get started right away. You’ll gain instant access to all the resources and community features.
The program costs $550 per month (including GST). This includes access to all training modules, twice-monthly coaching sessions, a private Facebook community, and a suite of tools and templates designed to help you grow your business.
No, there’s no minimum commitment! You can leave at any time if you feel the program isn’t the right fit for you.
No problem! All coaching sessions are recorded and made available for you to watch at your convenience. You can catch up on the sessions anytime, anywhere.
The private Facebook group is a supportive community of like-minded small business owners. It’s a space to share experiences, ask questions, and collaborate with others who are on the same journey. You’ll have access to this group as long as you’re a member of the Academy.
Absolutely! You can submit your questions ahead of each session, and we’ll address them during the live call. This ensures your specific challenges and goals are tackled.
The suite includes 10 key training modules covering essential business topics like managing your finances, improving cash flow, enhancing marketing, scaling your business, building a team, and more. Each module is packed with video lessons, real-world examples, and actionable tools to help you implement what you learn.
The SmallBiz Academy provides you with a comprehensive framework for success, combining training, coaching, and community support. You’ll learn proven strategies to manage your finances, grow your revenue, and build a high-performing team. Plus, the coaching sessions will help you tailor these strategies to your unique business needs.
This program is designed for small business owners looking to take their business to the next level. Whether you’re just starting or have been in business for years, the Academy offers actionable training and support to help you grow.
The SmallBiz Academy is built on tried-and-tested principles that have helped countless businesses succeed. While results depend on your commitment and implementation, we’re here to guide and support you every step of the way.
signed for small business owners looking to take their business to the next level. Whether you’re just starting or have been in business for years, the Academy offers actionable training and support to help you grow.
Simply sign up on our website to access The SmallBiz Success Roadmap workshop and the 21-Step SmallBiz Success Checklist. These resources will give you actionable steps to start transforming your business and help you decide if the Academy is the right fit for you.
You’ll receive access to a range of practical tools and templates, including budgeting calculators, cash flow management systems, sales process templates, marketing worksheets, organizational charts, and more. These resources are designed to save you time and help you implement what you learn effectively.
Yes! The SmallBiz Academy is designed to provide universal principles that can be applied to any industry. Whether you run a retail store, service business, or something else entirely, the strategies and tools can be tailored to fit your specific needs.
Yes, you have full access to the training modules and can work through them whenever it suits you. The twice-monthly coaching sessions are there to complement the training and keep you on track.
Signing up is easy! Visit our website, choose the membership option, and get started right away. You’ll gain instant access to all the resources and community features.
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Hi, my name is Toby, and I am the founder and your coach at The SmallBiz Academy. I specialise in helping business owners implement the tried-and-tested business principles that can transform your business.Â
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