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Mastering Business Management

This book is a symphony of strategic insights, blending time-tested principles with innovative approaches

Hands-On, One-On-One Business Coaching, With AI Built In

Hi, I’m Toby, a business coach, qualified accountant and AI expert. For over two decades, I’ve worked one-on-one, in the trenches, with Australian business owners on the three areas that drive every business: money, growth and people.

There’s no magic fix for your business, whatever the social media gurus promise, and AI isn’t one either. What works is a set of proven principles, put in place properly. Through my one-on-one coaching programmes, I help you implement them in your business, using AI strategically where it genuinely saves you time or makes you money. And I don’t just advise. I roll up my sleeves and help you make it happen.

Book a call below for a quick chat to see if and how my coaching can help.

The Problems I Help You Solve

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Bite-Size Courses

Quick, impactful business training to fit your schedule.

Meeting 5

The SmallBiz Academy

Join the top SmallBiz mastermind group to improve your business.

Meeting 4

One-on-One Coaching

Work with me personally to achieve your business goals.

Money Problems

You’re not sure if you’re actually making a profit, and you’ve no idea where all the cash goes. I’ll help you understand your numbers, take control of your cash and set up simple reporting using AI, so you know exactly where you stand.

Growth Problems

You know the business could be bigger, but your marketing is hit and miss, leads slip through the cracks, and every push for more sales just creates more chaos. I’ll help you build the marketing, sales and systems to grow consistently and profitably.

People Problems

You’ve got a team, but everything still comes back to you. You’re working too many hours, stepping in to fix things, and the business can’t run without you. I’ll help you build, manage and lead a team that takes the pressure off.

How Coaching Works

All my coaching is one-on-one, with hands-on support from me. There’s no group coaching, and I only work with a small number of clients at any one time, so you get my full attention. Most clients join a coaching programme: for a fixed monthly investment, we work together weekly, fortnightly or monthly, depending on what your business needs. Or, if you’ve got a specific project, you can buy a block of hours and use them as you need. It’s for business owners at every stage, from start-ups to businesses with up to 50 staff. And it all starts with a discovery call.

1. Discovery Call

It all starts with a quick 10-minute chat ,with me, to see if and how I can help, and for you to ask any questions you have. If it's a good match, we'll then book in your free intro session.

2. Free Intro Session

This is your chance to take coaching for a test drive and check me out. We'll look at where your business is now, where you want it to be, and your biggest challenges and opportunities, then map out a plan to take it to the next level. Then i`f we think coaching could help, we'll go through the options and find the one that suits you best.

3. Kick-Start Day

All coaching programmes start with a Kick-Start Day. We spend two half-days doing a deep dive into your business and build your plan: where you want the business to be in three years, your goals for the next 12 months, and a clear action plan for the next 90 days.

4. Coaching

Then we get into the coaching and work the plan. We meet weekly, fortnightly or monthly for around 90 minutes to work through your action list. At the end of each session, you'll have tasks to complete and so will I, and we both work on the tasks in to get things done.

I only work with a set number of clients, so spaces are limited. Your discovery call and intro session are with me, not a salesperson, because the goal is to genuinely see if we’re a good match and if I can move your business forward. Coaching is a partnership. I work closely with you and your senior team, and between sessions you can call or email me about any issue in your business. I become part of your management team and, we work closely together. That’s why getting the right match matters.

I Roll Up My Sleeves and Do It With You

A traditional coach tells you what to do, comes back a week later and gives you a kick up the backside if it’s not done. After 20 years of coaching, I’ve found it works far better when I roll up my sleeves and get tasks done with you. Some things you just don’t have the time or the skill set for, and it’s quicker and easier if I do them for you.

For my clients, I’ve worked with their bookkeeper on financial forecasting, preparing accounts and managing cash flow, and written their marketing copy. I’ve helped set up and manage their Google Ads and Meta campaigns, or held their agency accountable to improve results. On the people side, I sit in on interviews, coach managers to lead their teams, and run weekly sales and production meetings with team members, reviewing last week, planning the week ahead and holding them accountable.

It’s part coach, part consultant. You get things done faster, you get better results, and you keep the momentum going, rather than stalling between sessions.

Hands-On Help Putting AI to Work in Your Business

AI is changing how small businesses work, but most owners don’t know where to start, what to trust, or where it will actually make a difference. That’s where I come in. I don’t just advise; I get hands-on and set it up with you.

For other clients, I’ve connected AI to their website, Google Analytics, ad accounts, accounting software and social media to deliver automatic daily, weekly and monthly reporting and analysis. I’ve set up AI agents that give customer service and operations teams instant answers, produce quotes in a fraction of the time, plan delivery and job schedules, and take care of social posts, video editing and copywriting.

We use AI where it earns its keep, and keep the human side where it matters: your judgement, your customer relationships and the way you lead your team. You get the efficiency of AI with one-on-one support from someone who understands AI, business and the people behind it.

Meet Toby

Toby is the founder and coach at SMART Business Coaching, and he’s the person you’ll work with directly. There’s no big team of salespeople, and no junior coaches he hands you off to.

He works one-on-one with a small number of business owners at any one time, so you get his experience, his attention and his hands-on support. Meet him below.

Hi, if we haven’t met already, I’m Toby, known as the blind accountant with the English accent. All of that is true.

I’m a qualified accountant, but I left the accounting firm many years ago to work one-on-one with business owners. I’ve been coaching ever since, long before most owners knew what a business coach was (yes, I’m getting old).

My love of business and personal development started during my accounting studies, with the first business book I ever read: The E-Myth by Michael Gerber. It changed how I saw business, and I’ve been hooked ever since.

Since then, I’ve read hundreds of books, completed countless courses and studied under many of the world’s leading thought leaders. I still spend my spare time learning about sales, marketing, psychology, finance, business and now AI too (yes, I’m a bit of a nerd). What I love most is bringing what I’ve learned into my clients’ businesses.

I’m legally blind, which comes from my genes, although I can still see what I need to. Some people call it selective seeing. And I’m English, which I’m happy to admit unless the Ashes are on.

Today, I combine my accounting background, over two decades of hands-on coaching and the latest AI tools to help business owners get on top of their money, grow their business and build a team that runs without them.

I believe our way of life is built on the backs of small business owners who risk everything for a dream. that’s why I love what I do. My job is to help them succeed.

Client Case Study

Vhedia Media: A Business That Grows Without Ben Doing Everything

The challenge: Ben had built Vhedia Media into a busy business, but growth depended on him. He was driving the marketing, managing the team and carrying every decision himself, without a clear view of the numbers behind it.

What we did: First, we got Ben in control of his finances, so he clearly understands his break-even, margins, contribution margins, ad spend and cash flow. Then we updated and put in place new marketing strategies across Meta and Google to grow the business, and built a management team with a general manager, so the business could run without Ben in the middle of everything. I worked closely with Ben’s team throughout, running meetings with them directly so the changes actually got done.

The result: A growing business with a management team in place, and an owner who’s excited about the business again. In Ben’s words: “It’s actually got me really pumped for the business again.”

Client Case Study

From Under $1 Million to Over $10 Million a Year

The challenge: Jess’s business was doubling every year, across manufacturing, distribution and sales. Growth that fast puts pressure on everything. Cash gets tight, costs get harder to track, and the team can’t keep up with the work coming in.

What we did: We kept the finances firmly under control, with strong cash flow management, daily, weekly and monthly reporting, and a clear understanding of costs and margins at every stage of growth. At the same time, we built the team and the structure to support it, with operations, marketing and management teams, so the business could keep scaling without everything landing on Jess.

The result:

  • Revenue: from under $1 million to over $10 million a year
  • Team: from 3 people to 35
  • Five years in, Jess says he “couldn’t move forward without Toby.”

Client Name 1

A short summary of the client’s story: where they started, what we worked on together, and the result, ideally in numbers.

Client Name 2

A short summary of the client’s story: where they started, what we worked on together, and the result, ideally in numbers.

Client Name 3

A short summary of the client’s story: where they started, what we worked on together, and the result, ideally in numbers.

What Our Clients Say

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Practical tips on profit, cashflow, growth and using AI in your business, posted every week.

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21 Step Checklist Cover Copy2

Download the 21-Step SmallBiz Success Checklist

Sign up below to get your free 21-Step SmallBiz Success Checklist—a proven roadmap to building a thriving business.

This checklist breaks down the proven principles to strengthen your business foundation, providing clear, actionable strategies you can implement today. Plus, you’ll get a preview of how our small business coaching Sydney programs can help you grow and succeed.

The Business Success
to Roadmap

Below is the roadmap we use with small business owners to ensure they implement all the tried-and-tested principles that provide a solid foundation for running a successful business.

Business Flow Chart

Client Success Stories

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Training & Support

Business Flow Chart