Mastering Business Management

This book is a symphony of strategic insights, blending time-tested principles with innovative approaches

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Join the SmallBiz 1-2-1 BusinessCoaching Program: Work with Me & Get Hands-On Help to Transform Your Business

Running a business can be tough and lonely. No one teaches you how to succeed, and finding support isn’t easy. That’s where the SmallBiz 1-2-1 Business Coaching Program comes in.

I’m an accountant (don’t hold that against me!) who’s spent a lifetime business coaching business owners (yes, I’m getting old). Using my experience, I’ve created this business coaching program to help small business owners thrive.

For a fixed monthly investment you’ll get:

Kick-Start Planning Session:
Complete a review of your business to create a one-page action plan outlining the steps needed to transform your business.
Twice-Monthly Business Coaching Sessions:
Every two weeks, we’ll meet one-on-one for approximately 90 minutes to tackle the steps in your action plan together.
Hands-On Support:
I won’t just tell you what to do—I’ll work alongside you, rolling up my sleeves to help implement the changes your business needs.
Day-to-Day Business Support:
Need help in between sessions? Call or email me as often as you need—I’m here to support you every step of the way.

Download the 21-Step SmallBiz Success Checklist

This checklist breaks down the proven principles to strengthen your business foundation, providing clear, actionable strategies you can implement today. Plus, you’ll get a preview of how our coaching programs can help you grow and succeed.

Download →

What’s Included in Your SmallBiz 1-2-1 Business Coaching Program?

Kick-Start Planning Session

The SmallBiz 1-2-1 business coaching starts with an in-depth exploration of your business and goals—both personal and professional.

We’ll uncover your challenges, identify opportunities, and create a roadmap to implement the strategies that will transform your business.

By the end of this session, you’ll have a concise, one-page business plan outlining your 10-year vision, 3-year goals, and a 90-day action plan.

From there, we’ll work together to bring that plan to life.

Twice-a-Month Business Coaching Sessions

Twice a month, we’ll have one-on-one coaching sessions for approximately 90 minutes to focus on your action plan and coaching goals

Each session will cover reviewing your progress, analysing business performance, working on the key strategies from the action plan, and addressing current challenges.

Think of us as your management team—working together to hold each other accountable and drive your business forward by working ‘on’ the business rather than just day-to-day operations.

At the end of each session, we’ll outline clear action items for both of us to complete before the next meeting, ensuring consistent progress.

Hands-On Support

Traditional coaching often involves advising business owners on what to do and checking back later to ensure it’s done. While this can be helpful, I’ve learned through a lifetime of coaching that business owners don’t always have the time or skill set to complete every task.

To help you implement changes faster, I’ll step in to handle some of those tasks for you. This might include writing marketing copy, setting up financial reports, assisting with interviews—whatever needs to get done.

By leveraging my experience and knowledge, we’ll accelerate your progress, achieve better results, and provide you with the support you need to develop your business effectively.

Day-to-Day Business Support

Between sessions, you’re welcome to call or email me as often as needed for support with your business.

Running a business can feel isolating, but I’m here to offer guidance and an expert outsider’s perspective to help you navigate challenges and resolve issues as they arise.

Whether it’s strategic advice, troubleshooting problems, or brainstorming ideas, I’m here to assist with nearly anything business-related—though you might need someone else for matters involving your significant other😊 !

Client Success Stories

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What Our Clients Say

Toby has been coaching me now for around 7 years. I have learned so much from Toby, he is a wealth of information, it’s like he has read every business and personal development book ever written, and has consolidated that knowledge into the key things you really need to know. Toby’s insights on understanding people, and how to deal with a customer or staff member who has a grievance, have proved invaluable to me. Thanks Toby!!

Toby has changed my business, and well, my life.He has helped me create systems and policies for my staff, assisted with training them, helped with internet marketing and just about everything across the board with my business he has helped in improving.

We've been working with Toby now for several years. His knowledge and assistance on how to grow our business has been excellent. His support has helped us grow our business and we have learnt a great deal from his advise. We highly recommend Toby for all your business coaching needs.

We’ve worked with Toby for several years and find him caring, patient and knowledgeable. He is our rock when business becomes very overwhelming or stressful and realigns our focus. Toby is part of our team!

I have been working with Toby from E-Comm Business coaching for over 10 years. He helped us get the courage to go into business and has been instrumental in helping us with personal and business growth. Toby is very good with financial coaching and ensuring you measure the key numbers and also with the soft people side, helping us understand and manage ourselves and our team. He is also very good with marketing and is always up with the latest innovations and trends.

Receiving business coaching from Toby has been one of the greatest opportunities provided to me professionally. Toby has played an integral part in developing my role, building my team and further developing my skill set. Toby's ongoing support has been second to none. Highly recommended.

When we first enlisted the help of Toby, I thought we were doomed, and it would be easier to declare bankruptcy. It did not take long to build a fantastic working relationship with Toby. His straightforward approach, mixed with a great sense of humour really helped. We started running our businesses, opposed to our businesses running us! Over time the cash flow problems that once plagued us, gradually became a distant memory. We were approached with the opportunity to sell both of our shops with an offer just to good to refuse.

Toby has been an absolute asset to our business. He has helped us implement invaluable software, systems and procedures to assist with the company’s growth. He has helped us employ a fantastic team which has made all the difference to operations and also made running our business a lot more enjoyable. He has helped improve our marketing, and since working with Toby we have been growing strong and look forward to our biggest year yet. Toby is a great guy and it’s been a pleasure working with him.

Meet Toby

Hi, if we haven’t met already, my name is Toby. I am the founder and coach at The SmallBiz Academy.
I’m known as the blind accountant with the English accent! All of that is true. Although, I don’t like to admit I’m an accountant in public!

I got out of working in an accounting firm many years ago, though, and decided to use my skills to coach, mentor and consult one-on-one with business owners.

I started coaching before most business owners even knew what it was (yes, I’m getting old). That might be why I’m going blind!

The blindness comes from my genes. I am legally blind, although I can still see what I need too (or as some people say – selective seeing!). But who doesn’t want a blind accountant!

I am English too, hence the English accent, and I don’t mind telling people that, unless the Ashes are on. All these things have shaped who I am and what I’ve learnt.

I believe our great way of life is built on the backs of business owners who risk everything for a dream, driving our economy forward in the process.

My mission is to help these business owners succeed by providing the tools, training, and support they need to improve their chances of success.

FAQs for The SmallBiz Academy

1. What is the SmallBiz 1-2-1 Coaching Program?

The SmallBiz 1-2-1 Coaching Program is a personalised, hands-on coaching experience designed to help you transform your small business. It combines training, tools, bi-weekly coaching sessions, and ongoing support to address your unique challenges and goals.

3. Who is this program for?

This program is ideal for business owners who want tailored, one-on-one support rather than group coaching. Whether you’re looking to grow your business, streamline operations, or overcome specific challenges, this program is designed to meet your needs.

5. How does the Kick-Start Planning Session work?

The program begins with a deep dive into your business and goals. Together, we’ll identify challenges, uncover opportunities, and craft a clear roadmap. By the end, you’ll have a focused, one-page business plan to guide your next steps.

7. What hapens during the bi-weekly coaching sessions?

In these 90-minute sessions, we’ll:

Review your progress since the last meeting.
Analyse your business performance.
Work on implementing strategies from your action plan.
Address any challenges you’re currently facing.

Each session ends with clear action steps for both of us to complete before the next meeting.

9. What if I need help between sessions?

You can call or email me as much as you need for support. Whether you have a question, need advice, or want to brainstorm solutions, I’m here to help with anything business-related.

11. What results can I expect?

This program aims to help you:

Gain clarity on your long-term vision and short-term goals.
Increase profits and cash flow.
Build a team to support your growth.
Solve critical challenges holding your business back.

2. What does the program include?

Kick-Start Planning Session: A comprehensive review of your business to create a one-page action plan with a 10-year vision, 3-year goals, and a 90-day action plan.
Twice-a-Month Coaching Sessions: 90-minute one-on-one sessions to review progress, address challenges, and implement key strategies.
Hands-On Support: Direct assistance with tasks like writing marketing copy, setting up financial reports, or hiring team members.
Day-to-Day Business Support: Unlimited phone and email support to help you tackle any business-related challenges between sessions.

4. How does the Kick-Start Planning Session work?

Kick-Start Planning Session: A comprehensive review of your business to create a one-page action plan with a 10-year vision, 3-year goals, and a 90-day action plan.
Twice-a-Month Coaching Sessions: 90-minute one-on-one sessions to review progress, address challenges, and implement key strategies.
Hands-On Support: Direct assistance with tasks like writing marketing copy, setting up financial reports, or hiring team members.
Day-to-Day Business Support: Unlimited phone and email support to help you tackle any business-related challenges between sessions.

6. What kind of hands-on support will I receive?

Unlike traditional coaching, I’ll personally help you complete key tasks to move your business forward. This could include writing marketing materials, setting up financial dashboards, or assisting with recruitment processes—whatever is needed to achieve results faster.

8. How long is the program?

The program is designed as a journey to help you achieve significant growth, build a strong team, and set the foundation for sustained success. You can keep going as long as you are getting value. You’re not tied in and can leave the program at anytime with 30 days notice.

10. How do I know if this program is right for me?

If you’re ready to invest in personalised, hands-on coaching to accelerate your business growth, this program is likely a great fit. Book a discovery call to find out more!

1. What is the SmallBiz 1-to-1 Coaching Program?

The SmallBiz 1-to-1 Coaching Program is a personalised, hands-on coaching experience designed to help you transform your small business. It combines training, tools, bi-weekly coaching sessions, and ongoing support to address your unique challenges and goals

2. What does the program include?

Kick-Start Planning Session: A comprehensive review of your business to create a one-page action plan with a 10-year vision, 3-year goals, and a 90-day action plan.
Twice-a-Month Coaching Sessions: 90-minute one-on-one sessions to review progress, address challenges, and implement key strategies.
Hands-On Support: Direct assistance with tasks like writing marketing copy, setting up financial reports, or hiring team members.
Day-to-Day Business Support: Unlimited phone and email support to help you tackle any business-related challenges between sessions.

3. Who is this program for?

4. How does the Kick-Start Planning Session work?

Kick-Start Planning Session: A comprehensive review of your business to create a one-page action plan with a 10-year vision, 3-year goals, and a 90-day action plan.
Twice-a-Month Coaching Sessions: 90-minute one-on-one sessions to review progress, address challenges, and implement key strategies.
Hands-On Support: Direct assistance with tasks like writing marketing copy, setting up financial reports, or hiring team members.
Day-to-Day Business Support: Unlimited phone and email support to help you tackle any business-related challenges between sessions.

5. How does the Kick-Start Planning Session work?

6. What kind of hands-on support will I receive?

7. What hapens during the bi-weekly coaching sessions?

In these 90-minute sessions, we’ll:

Review your progress since the last meeting.
Analyse your business performance.
Work on implementing strategies from your action plan.
Address any challenges you’re currently facing.

Each session ends with clear action steps for both of us to complete before the next meeting.

8. How long is the program?

9. What if I need help between sessions?

You can call or email me as much as you need for support. Whether you have a question, need advice, or want to brainstorm solutions, I’m here to help with anything business-related.

10. How do I know if this program is right for me?

If you’re ready to invest in personalised, hands-on coaching to accelerate your business growth, this program is likely a great fit. Book a discovery call to find out more!

11. What results can I expect?

This program aims to help you:

Gain clarity on your long-term vision and short-term goals.
Increase profits and cash flow.
Build a team to support your growth.
Solve critical challenges holding your business back.

Frequently Asked Questions

1. What is the SmallBiz 1-to-1 Coaching Program?

3. Who is this program for?

5. How does the Kick-Start Planning Session work?

7. What hapens during the bi-weekly coaching sessions?

In these 90-minute sessions, we’ll:

Review your progress since the last meeting.
Analyse your business performance.
Work on implementing strategies from your action plan.
Address any challenges you’re currently facing.

Each session ends with clear action steps for both of us to complete before the next meeting.

9. What if I need help between sessions?

You can call or email me as much as you need for support. Whether you have a question, need advice, or want to brainstorm solutions, I’m here to help with anything business-related.

11. What results can I expect?

This program aims to help you:

Gain clarity on your long-term vision and short-term goals.
Increase profits and cash flow.
Build a team to support your growth.
Solve critical challenges holding your business back.

2. What does the program include?

Kick-Start Planning Session: A comprehensive review of your business to create a one-page action plan with a 10-year vision, 3-year goals, and a 90-day action plan.
Twice-a-Month Coaching Sessions: 90-minute one-on-one sessions to review progress, address challenges, and implement key strategies.
Hands-On Support: Direct assistance with tasks like writing marketing copy, setting up financial reports, or hiring team members.
Day-to-Day Business Support: Unlimited phone and email support to help you tackle any business-related challenges between sessions.

4. How does the Kick-Start Planning Session work?

Kick-Start Planning Session: A comprehensive review of your business to create a one-page action plan with a 10-year vision, 3-year goals, and a 90-day action plan.
Twice-a-Month Coaching Sessions: 90-minute one-on-one sessions to review progress, address challenges, and implement key strategies.
Hands-On Support: Direct assistance with tasks like writing marketing copy, setting up financial reports, or hiring team members.
Day-to-Day Business Support: Unlimited phone and email support to help you tackle any business-related challenges between sessions.

6. What kind of hands-on support will I receive?

8. How long is the program?

10. How do I know if this program is right for me?

If you’re ready to invest in personalised, hands-on coaching to accelerate your business growth, this program is likely a great fit. Book a discovery call to find out more!

1. What is the SmallBiz 1-to-1 Coaching Program?

2. Who is this program for?

3. What does the program include?

Kick-Start Planning Session: A comprehensive review of your business to create a one-page action plan with a 10-year vision, 3-year goals, and a 90-day action plan.
Twice-a-Month Coaching Sessions: 90-minute one-on-one sessions to review progress, address challenges, and implement key strategies.
Hands-On Support: Direct assistance with tasks like writing marketing copy, setting up financial reports, or hiring team members.
Day-to-Day Business Support: Unlimited phone and email support to help you tackle any business-related challenges between sessions.

4. How does the Kick-Start Planning Session work?

5. What hapens during the bi-weekly coaching sessions?

In these 90-minute sessions, we’ll:

Review your progress since the last meeting.
Analyse your business performance.
Work on implementing strategies from your action plan.
Address any challenges you’re currently facing.

Each session ends with clear action steps for both of us to complete before the next meeting.

6. What kind of hands-on support will I receive?

In these 90-minute sessions, we’ll:

Review your progress since the last meeting.
Analyse your business performance.
Work on implementing strategies from your action plan.
Address any challenges you’re currently facing.

Each session ends with clear action steps for both of us to complete before the next meeting.

7. What if I need help between sessions?

You can call or email me as much as you need for support. Whether you have a question, need advice, or want to brainstorm solutions, I’m here to help with anything business-related.

8. How long is the program?

9. How can I get started?

The first step is to book a free discovery call. During this call, we’ll discuss your business goals, challenges, and how the program can help. If we’re a good fit, we’ll schedule a free introductory coaching session for you to try the program. Then we’ll get you signed up from there.

10. What results can I expect?

This program aims to help you:

Gain clarity on your long-term vision and short-term goals.
Increase profits and cash flow.
Build a team to support your growth.
Solve critical challenges holding your business back.

11. How do I know if this program is right for me?

If you’re ready to invest in personalised, hands-on coaching to accelerate your business growth, this program is likely a great fit. Book a discovery call to find out more!

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Hi, my name is Toby, and I am the founder and your coach at The SmallBiz Academy. I specialise in helping business owners implement the tried-and-tested business principles that can transform your business.

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